Setting Up and Managing an Online Store

This training program is 100% Subsidized by the Government of Pakistan / SMEDA under SMEDA's Theme Specific Training Support to SMEs.

Date: 06 June, 2026
Time: 09:00 AM - 05:00 PM
Venue: Beach Luxury Hotel Karachi
Fees: 100% Free

Course

Setting Up and Managing an Online Store



One Day Training Program for SMEs (2026)

Are you planning to start your own online business or grow your existing one? This comprehensive training program is designed to guide you step-by-step through launching, managing, and scaling a successful online store in Pakistan.


πŸ“… Event Overview

  • πŸ“… Date: Saturday, 06 June 2026
  • ⏰ Time: 09:00 AM – 05:00 PM
  • πŸ“ Location: Karachi
  • πŸ’° Fee: 100% Free
  • 🎟 Seats: Limited (First Come, First Serve)

πŸ”’ Seat Confirmation Policy

This is a FREE training program.

To ensure serious participation and avoid no-shows, a refundable security deposit of Rs. 1,000 is required after registration to confirm your seat.

  • βœ… 100% refundable on the training day upon full attendance
  • ❌ Not refundable in case of absence or partial attendance

This approach helps us maintain quality and provide better facilities for committed participants.


πŸ“œ Refund Policy

  • Refund will be issued only to participants who attend the full training session
  • ❌ No refund for absence or partial attendance
  • πŸ’΅ Refund will be processed on-site on the training day

πŸ” What You Will Learn

 

1. Market Overview & Opportunity Analysis

Understand Pakistan’s e-commerce landscape, trends, and digital consumer behavior.

2. Business Planning & Strategy

  • Business models (B2C, B2B, Dropshipping)
  • Market research & niche selection
  • Business plan development

3. Legal & Regulatory Compliance

  • Business registration (SECP, NTN)
  • Tax requirements
  • Legal obligations

4. Product Selection & Sourcing

  • Product research
  • Supplier sourcing (local & international)
  • Inventory management

5. E-Commerce Platform Selection

  • Shopify, WooCommerce, Magento
  • Daraz, Amazon, OLX
  • Facebook & Instagram shops

6. Mobile Commerce Strategy

Learn why mobile-first approach is critical in Pakistan.

7. Payment Gateway Integration

  • JazzCash, Easypaisa, bank gateways
  • COD management

8. Logistics & Fulfillment

  • Courier selection (TCS, Leopards, etc.)
  • Delivery and shipping strategies

9. Product Costing & Pricing

  • Cost breakdown
  • Pricing strategies
  • Profitability analysis

10. Marketing Strategy

  • Social media marketing
  • SEO basics
  • Paid advertising

11. Customer Service & Retention

  • Customer support systems
  • Trust-building techniques

12. Analytics & Optimization

  • KPIs and performance tracking
  • Conversion optimization

13. Scaling & Growth

  • Business expansion strategies
  • Funding options

14. Emerging Trends

  • Quick commerce
  • Social commerce

15. Risk Management

  • Common e-commerce challenges in Pakistan
  • Risk mitigation strategies

16. Case Studies

Real-life success stories from Pakistani e-commerce brands

17. Resources & Tools

Essential platforms, tools, and support organizations

18. Launch Checklist

Step-by-step roadmap to launch your online store successfully


🎯 Who Should Attend?

  • Small & Medium Enterprises (SMEs)
  • New Startups & Entrepenuers
  • Business Owners & Managers
  • Women SMEs are strongly encouraged to apply

🎁 What You Will Get

  • βœ… Lunch & refreshments
  • βœ… Certificate of participation
  • βœ… Training material
  • βœ… Practical e-commerce knowledge
  • βœ… Networking opportunity

πŸš€ Register Now

πŸ‘‰ Register Now by clicking the Register button

(Limited seats – secure your spot with refundable deposit)

 



Schedules

06 June, 2026

09:00 AM - 05:00 PM

Beach Luxury Hotel Karachi

Beginner

Certificate Included

100% Free

Rs. 1000
(100% Refundable)