Master Generative AI for Content, Design, Marketing & Innovation
Business Excellence Support Team (BEST) proudly presents the BEST GenAI Mastery Program, a comprehensive hands-on training program designed to equip professionals, entrepreneurs, marketers, designers, educators, and students with practical Generative AI skills.
This intensive one-month online program covers the complete Generative AI ecosystemβfrom prompt engineering and content creation to image generation, marketing, design, video production, audio creation, and 3D asset development.
Whether you are looking to enhance productivity, create professional content, develop marketing assets, or build a portfolio of AI-powered projects, this program provides the practical skills and real-world experience needed to succeed in the age of Artificial Intelligence.
π Program Information
π Program Name: BEST GenAI Mastery Program
π Start Date: 4 August 2026
π End Date: 27 August 2026
ποΈ Schedule: Every Tuesday & Thursday
π Time: 3:00 PM β 5:00 PM
β³ Duration: 1 Month
π Total Sessions: 8 Sessions
π» Training Mode: Online
π Certificate: Certificate of Completion by BEST
π― Why Join This Program?
β Learn the latest Generative AI tools and techniques
β Gain hands-on experience through real-world assignments
β Build practical AI-powered content, visuals, videos, audio, and 3D assets
β Master industry-leading AI platforms
β Develop a professional AI portfolio
β Learn responsible and ethical AI practices
β Stay ahead in the rapidly evolving AI-driven workplace
π οΈ Industry Tools Covered
ChatGPT β’ DeepSeek β’ Leonardo AI β’ Midjourney β’ Canva AI β’ Adobe Express AI β’ Sora β’ Runway ML β’ Adobe Illustrator β’ Adobe Photoshop β’ Adobe Premiere Pro β’ Adobe After Effects β’ ElevenLabs β’ Suno AI β’ Adobe Audition β’ Meshy AI β’ ZBrush
π Course Structure
π€ Session 1 β Gen AI Foundations & Prompt Engineering
Tools: ChatGPT
Learning Objectives
- Understand what Generative AI is and how it differs from traditional AI
- Learn the anatomy of effective prompts (role, context, constraints, output format)
- Master prompt chaining and iterative refinement techniques
- Explore zero-shot, few-shot, and chain-of-thought prompting
Session Topics
- What is Generative AI? β History, Models & Current Landscape
- How LLMs Work β Tokens, Training & Inference (Simplified)
- Prompt Engineering Framework β The CRISPE Method
- Live Demo: Prompt Iteration & Optimization in ChatGPT
- Hands-on Lab: Building a Structured Prompt Library
Assignment
π§ AI Presentation β Prompt Engineering
Use ChatGPT to generate a structured presentation on any topic of your choice. Apply prompt chaining to refine content, structure slides, and create speaker notes, demonstrating mastery of prompt layering.
βοΈ Session 2 β Creative Writing & Idea Generation
Tools: ChatGPT, DeepSeek
Learning Objectives
- Use AI to brainstorm and expand creative ideas at scale
- Compare output quality between ChatGPT and DeepSeek
- Build workflows for content ideation and drafting
- Learn how to use AI as a creative co-pilot, not a replacement
Session Topics
- Creative Prompting β Personas, Tone & Style Control
- Idea Generation Frameworks β Brainstorming with AI
- Comparative Analysis: ChatGPT vs DeepSeek for Creative Tasks
- Live Demo: Story Expansion, Blog Drafting & Script Writing
- Hands-on Lab: End-to-End Content Creation Pipeline
Assignment
βοΈ Generate AI Podcast β Creative Writing
Write a complete podcast script (introduction, three segments, and conclusion) on a trending technology topic using ChatGPT for ideation and DeepSeek for alternative drafts. Compare, merge, and refine outputs into a polished final script.
π¨ Session 3 β Visual Storytelling & AI Image Generation
Tools: Leonardo AI, Midjourney, Adobe Illustrator, Adobe Photoshop
Learning Objectives
- Master text-to-image generation across multiple platforms
- Understand style consistency and prompt-to-visual mapping
- Use AI-generated images as a base for professional editing
- Build a visual narrative using AI plus manual refinement
Session Topics
- Text-to-Image Fundamentals β How Diffusion Models Work
- Leonardo AI vs Midjourney β Strengths & Use Cases
- Style Consistency Using Reference Images & Style Tokens
- Live Demo: Concept Art β Illustrator Vector Tracing β Photoshop Polish
- Hands-on Lab: Building a Visual Storyboard with AI Images
Assignments
π¨ AI Image Generation for Social Media
π¨ Picture to AI Image
π¨ AI Image Enhancement
π£ Session 4 β Marketing Innovation with AI
Tools: ChatGPT, Leonardo AI
Learning Objectives
- Apply GenAI to create full marketing campaign assets
- Understand how to combine text and visual AI for branding
- Build product visuals and promotional copy at scale
- Learn AI-driven competitor analysis and market positioning
Session Topics
- AI-Powered Marketing Strategy β From Concept to Campaign
- Product Visualization with Leonardo AI
- Copywriting at Scale β Ad Copies, Taglines & CTAs
- Live Demo: Full Product Launch Campaign Creation
- Hands-on Lab: End-to-End Marketing Asset Production
Assignments
π£ Product Commercial AI Video (Pre-Production)
π£ AI Explainer Infographic
ποΈ Session 5 β Dynamic Design & Prototyping
Tools: Canva AI, Adobe Express AI
Learning Objectives
- Use AI-powered design tools to prototype UI/UX concepts rapidly
- Generate branded design systems using AI suggestions
- Create animated prototypes and interactive mockups
- Compare Canva AI and Adobe Express AI capabilities
Session Topics
- AI Design Assistants β Magic Studio & Adobe Express AI
- Rapid Prototyping Workflow
- Brand Kit Generation β Logos, Colors & Typography
- Live Demo: Full App Prototype in Under 30 Minutes
- Hands-on Lab: Interactive Product Prototype Creation
Assignments
π€ AI Avatar Generation
π¬ AI Explainer Video (Storyboard & Design)
π¬ Session 6 β Video Content Creation
Tools: Sora, Runway ML, Adobe After Effects, Adobe Premiere Pro
Learning Objectives
- Generate AI videos from text and image prompts
- Understand strengths and limitations of AI video tools
- Combine AI-generated footage with professional editing
- Build complete AI-powered video production pipelines
Session Topics
- Text-to-Video & Image-to-Video
- Prompt Engineering for Video
- AI Footage Integration
- Live Demo: Complete AI Video Production Workflow
- Hands-on Lab: Multi-Tool Video Production Challenge
Assignments
π¬ Building Construction AI Video
π¬ Comic Anime AI Video
π¬ Character Replacement in Real Footage
π¬ Product Commercial AI Video
π¬ Product Explode Effect AI Video
π¬ Image to CGI AI Video
π¬ AI Explainer Video
π΅ Session 7 β Audio Innovation
Tools: ElevenLabs, Suno AI, Adobe Audition
Learning Objectives
- Generate realistic AI voiceovers and clone voices
- Create original AI music and soundscapes
- Use Adobe Audition to polish and mix AI-generated audio
- Build complete audio production pipelines
Session Topics
- AI Voice Synthesis β ElevenLabs Deep Dive
- AI Music Generation with Suno AI
- Audio Engineering with AI
- Live Demo: Podcast-Style Audio Production
- Hands-on Lab: End-to-End Audio Content Creation
Assignments
π΅ Generate AI Podcast
π΅ Generate AI Influencer
π¦ Session 8 β 3D Model Creation & Course Capstone
Tools: Meshy AI, ZBrush
Learning Objectives
- Generate 3D models from text and image prompts using AI
- Refine AI-generated 3D assets in ZBrush
- Understand the full pipeline from 2D concept to 3D asset
- Synthesize learning across all sessions in a capstone project
Session Topics
- Text-to-3D & Image-to-3D Workflow
- 3D Refinement & Sculpting
- Pipeline Integration
- Capstone Project Presentations
- Responsible AI Usage & Ethical Considerations
Capstone Project
π¦ 3D Model Creation
Create a production-ready 3D character or product model using Meshy AI and refine it in ZBrush for professional-quality output.
π Program Deliverables
By the end of the BEST GenAI Mastery Program, participants will have developed:
- AI-generated presentation
- Professional podcast script
- Social media design portfolio
- AI-enhanced image projects
- Marketing campaign assets
- AI explainer infographic
- AI avatar designs
- Video storyboards
- Multiple AI-generated videos
- Fully produced AI podcast
- AI influencer audio identity
- Production-ready 3D capstone project
Total Practical Assignments: 19+
All assignments are designed to help participants build a professional portfolio while mastering industry-leading Generative AI tools.
π₯ Who Should Attend?
- Business Professionals
- Entrepreneurs & Startup Founders
- Marketing Professionals
- Content Creators
- Designers
- Educators & Trainers
- Students & Graduates
- Anyone interested in Generative AI
No prior AI experience is required.






