Setting Up and Managing an Online Store

This training program is 100% Subsidized by the Government of Pakistan / SMEDA under SMEDA's Theme Specific Training Support to SMEs.

Date: 16 June, 2026
Time: 09:00 AM - 05:00 PM
Venue: Muzaffarabad - AJK
Fees: 100% Free

Course

Setting Up and Managing an Online Store



One Day Training Program for SMEs (2026)

Are you planning to start your own online business or grow your existing one? This comprehensive training program is designed to guide you step-by-step through launching, managing, and scaling a successful online store in Pakistan.


πŸ“… Event Overview

  • πŸ“… Date: Tuesday, June 16, 2026
  • ⏰ Time: 09:00 AM – 05:00 PM
  • πŸ“ Location: Muzaffarabad – AJK
  • πŸ’° Fee: 100% Free
  • 🎟 Seats: Limited (First Come, First Serve)

πŸ” What You Will Learn

1. Market Overview & Opportunity Analysis

Understand Pakistan’s e-commerce landscape, trends, and digital consumer behavior.

2. Business Planning & Strategy

  • Business models (B2C, B2B, Dropshipping)
  • Market research & niche selection
  • Business plan development

3. Legal & Regulatory Compliance

  • Business registration (SECP, NTN)
  • Tax requirements
  • Legal obligations

4. Product Selection & Sourcing

  • Product research
  • Supplier sourcing (local & international)
  • Inventory management

5. E-Commerce Platform Selection

  • Shopify, WooCommerce, Magento
  • Daraz, Amazon, OLX
  • Facebook & Instagram shops

6. Mobile Commerce Strategy

Learn why mobile-first approach is critical in Pakistan.

7. Payment Gateway Integration

  • JazzCash, Easypaisa, bank gateways
  • COD management

8. Logistics & Fulfillment

  • Courier selection (TCS, Leopards, etc.)
  • Delivery and shipping strategies

9. Product Costing & Pricing

  • Cost breakdown
  • Pricing strategies
  • Profitability analysis

10. Marketing Strategy

  • Social media marketing
  • SEO basics
  • Paid advertising

11. Customer Service & Retention

  • Customer support systems
  • Trust-building techniques

12. Analytics & Optimization

  • KPIs and performance tracking
  • Conversion optimization

13. Scaling & Growth

  • Business expansion strategies
  • Funding options

14. Emerging Trends

  • Quick commerce
  • Social commerce

15. Risk Management

  • Common e-commerce challenges in Pakistan
  • Risk mitigation strategies

16. Case Studies

Real-life success stories from Pakistani e-commerce brands

17. Resources & Tools

Essential platforms, tools, and support organizations

18. Launch Checklist

Step-by-step roadmap to launch your online store successfully


🎯 Who Should Attend?

  • Small & Medium Enterprises (SMEs)
  • New Startups & Entrepenuers
  • Business Owners & Managers
  • Women SMEs are strongly encouraged to apply

🎁 What You Will Get

  • βœ… Lunch & refreshments
  • βœ… Certificate of participation
  • βœ… Training material
  • βœ… Practical e-commerce knowledge
  • βœ… Networking opportunity

πŸš€ Register Now

πŸ‘‰ Register Now by clicking the Register button

(Limited seats – First Come First Serve Basis)

πŸ“ž Contact Information



Schedules

16 June, 2026

09:00 AM - 05:00 PM

Muzaffarabad - AJK

Beginner

Certificate Included

100% Free