Course Overview
This practical, instructor-led online training program is designed for entrepreneurs, aspiring eCommerce business owners, professionals, freelancers, and SMEs who want to learn how to create, configure, manage and launch a professional online store using Shopify.
The program consists of 8 live online classes of 2 hours each, conducted every Tuesday and Thursday. Participants will progress step by step from initial Shopify setup to developing a functional eCommerce store, adding products, configuring payments and shipping, managing orders, improving store presentation, and preparing the store for launch.
The training will emphasize hands-on learning, with participants encouraged to develop their own Shopify store alongside the instructor.
Program Schedule
Mode: Live Online
Schedule: Every Tuesday & Thursday
Session Duration: 2 Hours
Total Sessions: 8 Classes
Total Training Duration: 16 Hours
Level: Beginner to Intermediate
Course Content
Session 1 – Introduction to Shopify & Store Setup
Introduction to eCommerce and Shopify, understanding the Shopify ecosystem, creating a Shopify account, navigating the admin dashboard, basic store settings, selecting a business/store concept, and understanding the overall process from store creation to launch.
Session 2 – Store Design, Themes & Branding
Selecting and customizing Shopify themes, homepage structure, navigation menus, header and footer configuration, branding, colors and typography, creating essential pages, and designing a professional and mobile-friendly storefront.
Session 3 – Products, Collections & Inventory
Creating products and variants, product titles and descriptions, images, pricing, SKUs and inventory, organizing products into collections, product categories, tags and filters, and practical techniques for presenting products effectively.
Session 4 – Payments, Checkout, Shipping & Policies
Understanding Shopify checkout, configuring available payment methods, shipping zones and rates, local and international shipping considerations, taxes and basic checkout settings, order notifications, and preparing store policies including shipping, returns, privacy and terms.
Session 5 – Apps & Store Functionality
Understanding the Shopify App Store, selecting appropriate apps, extending store functionality, contact and inquiry tools, reviews, WhatsApp/chat integration, email capture, social media integration and avoiding unnecessary apps that may affect store performance.
Session 6 – Orders, Customers & Store Management
Managing customers and orders, order processing workflow, fulfillment, cancellations and refunds, discounts and promotional codes, abandoned checkouts, inventory management, customer communication, and routine store administration.
Session 7 – Shopify SEO, Marketing & Analytics
Basic Shopify SEO, optimizing product titles and descriptions, URLs and metadata, image optimization, Google visibility, social media marketing considerations, email marketing basics, Shopify analytics, understanding traffic and conversions, and improving store performance.
Session 8 – Store Review, Testing & Launch
Pre-launch checklist, testing navigation and checkout, mobile responsiveness, reviewing products and collections, domain configuration, essential settings, security and access considerations, troubleshooting common issues, final store review, launch preparation, and recommended next steps for operating and growing the store.
Who Should Attend?
The program is suitable for entrepreneurs, SME owners, startup founders, professionals, students, freelancers, marketing personnel and individuals planning to start or manage an eCommerce business. It is also useful for people who want to develop Shopify stores as a professional or freelance service.
No previous Shopify experience is required. Participants should, however, be comfortable using a computer, web browser and common online applications.
Training Methodology
The course will be delivered through live demonstrations, step-by-step practical exercises and instructor guidance. Rather than learning Shopify only through presentations, participants will be encouraged to work on an actual store throughout the eight sessions.
Where appropriate, participants can use their own business or product idea so that the training results in a store structure that can subsequently be developed into a live commercial website.
Learning Outcomes
By the end of the program, participants should be able to independently set up and customize a Shopify store, create and organize products, configure essential store settings, understand payments and shipping, manage customers and orders, install appropriate apps, apply basic SEO and marketing techniques, monitor store performance, and prepare a Shopify store for public launch.
Expected Practical Outcome
Participants who complete the exercises throughout the program should finish the training with a substantially developed Shopify eCommerce store and a practical understanding of how to manage and improve it after launch.
